Years past the real estate industry players were buyers, sellers, real estate agents, escrow, title and mortgage, the main players. This short will focus on the changing role of a real estate agents and how they can stay ahead of the competition and more importantly the buyers/sellers when information is readily available.
The traditional method was to seek out an agent from a well known agency like Windermere or you knew someone who worked in the industry. The knowledge was kept and protected by the professionals and the buyer/seller had to rely on their expertise to put the deal together and handle all paper work. The internet has changed this and now adays buyers/sellers are more informed and this opens up the question: Why does a person need the help of the professional? People can now go to site and search the Northwest Multiple Listing Service for the housing availabilities in their areas making it the biggest advantages for buyers/sellers and one of the biggest disadvantages for agents. Why?
Informed buyers/sellers can now search homes, research agent and companies as well as a lot more from the comfort of their own house. Then when they need to contact someone they have all the information at their fingers tips. Agents are not as valuable to as the used to be. So what can an agent to keep themselves on top of their game and be percieved as being highly valuable?
Agents have to equipe themselves with more knowledge, increase their professionalism and find ways to increase their percieved value. Here are three ways a agents can accomplish this:
1. Having an Informative Website ~ You will be seen as the online expert and that is same things as being the expert. You want your prospective clients to visit and re-visit your site because it has up-to-date information on the local area, homes, neighbor hoods, schools and other various community information. They are more likely come back and more likely they are to call you when they need to buy/sell a piece of property.
2. Get Visible ~ Attend function in your community like chamber meetings, dinners and/or other social events, walk through neighborhoods and introduce yourself as the local professional. You want to take up space in other people’s mind so when they think of buying/selling your name is immediatley associated with the real estate industry
3. Be Postive/Have Enthusiasim ~ Do you want to work with some who is a downer? I didn’t think so. Does your experience feel better is your having a postive experience? Buyers/Sellers want to work with someone who is positive and encouraging about the home buying experience not your personal life or issues. Sure you will hear your clients’ but they shouldn’t hear yours because in the end; It’s all about your clients.
Arm yourself with the latest statistics and facts so your are the expert and inspire your clients and you will build what every agent should be looking for: A solid referral network. Take the time to understand the lifetime value of your clients. People buy/sell multiple homes in their lifetime so do your best to retain their business.
May your real estate ventures be pleasurable and profitable.